LA IMPORTANCIA DE LOS TESTIMONIOS
Por Elayna Fernández
Posicionarse como un experto en un sector o industria requiere de gran credibilidad. Comunicar sus conocimientos, habilidades, talentos y experiencia a sus clientes potenciales es vital para este proceso. Sin embargo, la mejor manera de infundir confianza es dejar que sus clientes hablen por usted. Esta afirmación es aún más cierta en el [...]
GROWING YOUR BUSINESS WITH E-MAIL MARKETING
By Elayna Fernandez
I remember the days when e-mail was actually intimidating for many people. These days, a great-grandmother may have an e-mail address, even if it’s just to get family updates.
E-mail is obviously a business tool that goes beyond connecting with one’s family. It helps us communicate with vendors, employees, customers, and potential customers.
Studies show [...]
SMALL BUSINESS TIP: 4 Free Ways to Connect With Your Customers Now
By Deborah Shane
It’s amazing what you can do online, for free, in terms of…
…connecting with your potential and existing customers right now!
What’s really great is that it doesn’t take a lot of time, and it’s a great place to promote your uniqueness and your personality.
If you’re looking for a few things you can right now [...]
EL PODER DEL VIDEO EN LA RED
June 13, 2010 by admin
Filed under Business, Tecnología
Por Elayna Fernández
Si usted tiene una dirección de correo electrónico, lo más seguro es que un amigo, o hasta enemigo, le ha enviado o reenviado un video gracioso, inspirador o interesante de YouTube. Si ha pensado en su canción favorita de los 80’s, un comercial divertido, o un corto de su película o programa de [...]
THE ART AND SCIENCE OF CHIT CHAT
By Deborah Shane
I spend a fair amount of time on my blog talking about professional development, personal branding, networking and making connections. I guess the easier part may actually be making connections through our on and offline activities.
I believe and studies support, that there is an “art and science” to people being drawn to and [...]
What the Tweet? / ¿Tweet qué?
May 14, 2010 by editor
Filed under Actualidad, Business
140 characters to attract new customers
By Elayna Fernández
Tweeting is not just for birds anymore. The most powerful corporations, the most celebrated personalities and the most successful entrepreneurs love to tweet and do it often.
A Tweet is a short message posted online through Twitter.com, very similar to a text message. A Tweet can contain the latest news, [...]
22 Ways to Prospect and Develop New Customers
By Deborah Shane
The first principle in the sales process is prospecting.
Finding new customers on a continual basis is even more important today as attrition percentages skyrocket, due to our challenging economic cycle.
How we find and develop new customers has changed as fast as technology and how we network. Used to be you went “cold calling”! [...]
CHRONICLE OF A SPECULATED DEATH
By Elayna Fernández
I remember the song “Video Killed The Radio Star” airing on MTV Classics at a friend’s house when I was a little girl in the Dominican Republic. The statement sounded pretty convincing, and truth is, video is pretty amazing, much more so than radio ever was, yet, video didn’t really kill radio… You [...]
CAREER TRANSITION SKILLS
By Deborah Shane
Five years ago in the summer of 2005, I realized that my 23 year career in broadcast media, radio, was about to change dramatically. I could feel the winds of change blowing in my “corporate culture”. Internal changes started to happen yearly and sometimes twice a year with regard to sales commissions and [...]
REPUTATION IS EVERYTHING
February 12, 2010 by admin
Filed under Actualidad, Business
By Deborah Shane
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffet
Great quote from a very wise and successful man, who has seen this play out in many different ways over many years!
The two questions I get asked frequently, when [...]
